From a social commentary perspective, there are a lot of things that can be said about Oreo’s facebook photo this past week-end that have already been said by better writers and more reliable commentary sources, mainly how great it is for such an enormous corporation to have taken such a public stand.
From a marketing perspective, I have to wonder if Oreo knew what they were doing here – since I grabbed the above screencap, the numbers have gone up; this photo has been “liked” almost a quarter of a million times and shared close to 70k times. This photo has made the rounds of a variety of online and on air news sources and has sparked conversation and controversy around a cookie that is, literally, 100 years old. This has been, possibly, the most fervent discussion about baked goods since Atkins. Was that the intent? Or was Oreo just stepping out in support of pride week-end?
The other thing I love, more than anything, about this photo is the disclaimer at the bottom, “Made with creme colors that do not exist.” You’ve got to love covering yourself legally while starting a media storm.