I had the opportunity to attend San Francisco’s Pride Parade this week-end and it was an amazing spectacle. Fueled by this week’s social change, San Francisco’s penchant towards “over the top”, and the beautiful weather, it was a pretty incredible day.
Many corporations had floats/marchers in the parade which is fantastic and indicative of the overwhelmingly positive social change over the past few years, given that 20 or even 10 years ago, that would have been seen as a pretty risky move. I thought some brands did an incredible job representing themselves. Here are a few of my favorites:
Facebook (sadly, no picture).
Mark Zuckerberg himself was on the trolley that lead a couple hundred Facebook marchers in an array of rainbow colored shirts. I thought it was awesome that he put in the face and waving time and thought their slogan of “Pride Connects Us” was right in line with Facebook’s mantra of bringing people together.
I don’t know who politician London Breed is, but I loved the float. A London Bridge stood out amid the Golden Gate replicas and a it the incredibly buff, gyrating dancers held the attention of the crowd.
Hilton’s ‘Urgent Vacation Care Center’ is so clever. At first glance, it seemed like a parade staple – the emergency vehicle. But the pale blue color and palm tree motif made you look closer. The concept of ‘Vacationitis’ as an epidemic is adorable and relatable. The corresponding URL vacationcarecenter.hilton.com includes a fun quiz to determine if you need a vacation and a smart customer data grab. Clever idea, great execution.
It’s a giant, bucking burrito. Again, I repeat, it’s a giant bucking burrito. First, that’s just awesome. Second, it sparked the comment from one of my parade co-attenders, “Wow, that’s almost as big as the burrito you can order in a Chipotle.” Chipotle wants to be known for its giant burritos? Check and check.
My favorite brand presentation was Miller. It’s like Miller thought to itself, “What part of the gay population drinks Miller? It’s gotta be the leather vest guys.” Based on the crowd reaction, they were not wrong. Plus, the guys on this float were having a blast!